About Farhad Safikhani
Making Complex Legacy Products Simple and Intuitive
I'm a product designer who believes the best interfaces are the ones that ask the least of people.
- Location
- North Vancouver, Canada (PT)
- Experience
- 7 yrs product design · 15 yrs 3D and AR
- Works Across
- Enterprise, consumer, spatial computing
- Languages
- English, French (intermediate)
Background
I've spent 7 years in product design, and 15 years before that in 3D animation and AR.
My strength is complexity. I find the patterns in a complex job and simplify them, so people can do hard work without the mental load, and the daily work their income depends on stays supported and safe.
I start with what users really need to accomplish, the constraints we face, and the users themselves. Then I design an intuitive flow that covers every use case, review it with stakeholders to validate the direction, and move to wireframes and, most of the time, a prototype. Usability tests come next, and UI polish comes last.
Based in North Vancouver, I balance hard product problems with building creature simulations and enjoying the rain.
2004 to present
Experience
Product Designer
Maximizer CRM · Vancouver
Solo designer on a CRM for financial advisors, across web, mobile, and Outlook. A core driver of 4,600 seats added from 2021 to 2026.
UX/UI Designer
Yocale · Vancouver
Two-sided booking platform for small businesses and their clients. A custom form builder I co-designed opened two new verticals.
Interaction Designer / 3D Artist
Outdoor Factory · Istanbul
AR experiences and interactive installations for museums and theme parks.
3D Artist / Scene and Layout Supervisor
Film & TV · various studios
Modeled, sculpted and animated for TV series and ads, and supervised scene layout for an animated film, leading teams of up to 10.
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