About Farhad Safikhani

Making Complex Legacy Products Simple and Intuitive

I'm a product designer who believes the best interfaces are the ones that ask the least of people.

Location
North Vancouver, Canada (PT)
Experience
7 yrs product design · 15 yrs 3D and AR
Works Across
Enterprise, consumer, spatial computing
Languages
English, French (intermediate)

Background

I've spent 7 years in product design, and 15 years before that in 3D animation and AR.

My strength is complexity. I find the patterns in a complex job and simplify them, so people can do hard work without the mental load, and the daily work their income depends on stays supported and safe.

I start with what users really need to accomplish, the constraints we face, and the users themselves. Then I design an intuitive flow that covers every use case, review it with stakeholders to validate the direction, and move to wireframes and, most of the time, a prototype. Usability tests come next, and UI polish comes last.

Based in North Vancouver, I balance hard product problems with building creature simulations and enjoying the rain.

2004 to present

Experience

2021 to present

Product Designer

Maximizer CRM · Vancouver

Solo designer on a CRM for financial advisors, across web, mobile, and Outlook. A core driver of 4,600 seats added from 2021 to 2026.

2019 to 2021

UX/UI Designer

Yocale · Vancouver

Two-sided booking platform for small businesses and their clients. A custom form builder I co-designed opened two new verticals.

2017 to 2019

Interaction Designer / 3D Artist

Outdoor Factory · Istanbul

AR experiences and interactive installations for museums and theme parks.

2004 to 2017

3D Artist / Scene and Layout Supervisor

Film & TV · various studios

Modeled, sculpted and animated for TV series and ads, and supervised scene layout for an animated film, leading teams of up to 10.

Get in Touch

farhad@safikhani.com