Senior Product Designer for Complex Systems

Hi, I'm Farhad

I turn complexity and ambiguity into order, from users and data to intuitive flows and solid UI. As the solo designer of a CRM for financial advisors, I helped add 4,600 seats and cut churn by a quarter.

Portrait of product designer Farhad Safikhani
01CRM RedesignWeb app2021 to 202602Outlook Add-inOutlook add-inFeb to Jun 2022 (first release)03Mobile AppCross-platform (iOS and Android)Feb to Apr 2026 (rebuild design)

Selected Work

Maximizer CRM web app, redesigned interface on a laptop
01

CRM Redesign

A 30-year-old CRM, pulled back from churn and repositioned for financial services.

2021 to 2026Solo Product Designer

Read case study: CRM Redesign
Maximizer CRM Outlook add-in on a laptop
02

Outlook Add-in

Users answered clients without the full picture, stuck in a six-step copy-paste loop between Outlook and the CRM. I brought the CRM into Outlook.

Feb to Jun 2022 (first release)Solo Product Designer

Read case study: Outlook Add-in
Maximizer mobile app: Home, Contacts, and Task Details screens
03

Mobile App

84% of our CRM users did not have the mobile app installed. I made the case to rebuild it, then designed a new app for financial advisors from the ground up.

Feb to Apr 2026 (rebuild design)Solo Product Designer

Read case study: Mobile App